FAQ - Online Brand Protection
Online brand protection is the protection of brand owner’s assets in the digital world, anywhere, and at any time. It involves the use of cutting-edge technology, extensive IP legal experience, and unique eCommerce know-how, to deliver ultimate results.
Effective online brand protection provides several solutions, designed to eliminate threats across multiple digital channels. These include:, anti-piracy, prevention of trademark abuse, patent and design infringements, or combating gray marketing activities.
With the rapid growth of eCommerce and online sales becoming increasingly dominant, online threats grow respectively, making online brand protection crucial for safeguarding a brand’s assets, and online sales.
Protecting your brand will require taking several actions:
- Registering your IP rights – logo, trademarks, patents, designs and copyrights.
- Getting the full picture – in order to eliminate threats, one first needs to understand what and where these threats are endangering the brand and assets. Tracking digital threats requires the use of advanced technology.
- Protect – track-down threats across multiple digital channels worldwide and prevent them from selling their products. To reach this mammoth goal, brand owners require an effective online brand protection service to defend their assets online.
All businesses and brand owners, regardless of their size, origin, and product catalogue, require online brand protection.
The rise of eCommerce has made digital protection a necessity for literally all brands, across all industries.
Successful online brand protection brings real added-value to brand owners and is a must-have in the eCommerce age. Key advantages include:
- Protection of IP rights – ensuring that you are the only one capitalizing from your IP assets.
- Reduced counterfeit production – eliminating the sales of counterfeit goods and blocking brand abuse activity reduces counterfeiters’ motivation to produce fake products.
- Increased sales – eliminating illegal sales increases the sales of authentic goods.
- Reduced marketing costs – marketing costs rise when counterfeiters bid up paid advertising and promote their illegal products over legitimate search engine optimization results of authentic goods (SEO).
- Encourage investments – having a strong and well protected brand will add to investors’ safety, and ultimately to your brand’s value.
- Boost your growth – with an effective brand protection service in place, brand owners have more time and resources to focus on growth of their business.
- Protect your brand’s reputation – making end-consumers feel safe to purchase your products, knowing they are buying high-quality authentic goods, results in better brand reputation, and promotes additional sales.
