Sa'ar Alon

Partner, Head of Designs Practice Advocate Reinhold Cohn & Partners


  • Automotive
  • Aviation, Aerospace & Defence
  • Consumer Products
  • Medical Devices
  • Packaging (PackTech)
  • Telecommunications & Media
  • Cannabis


  • MBA, 2014, Bar Ilan University
  • LL.B., 2005 The College of Management Academic, Israel
  • Licensed mediator since 2004


Before joining Reinhold Cohn Group Sa’ar Alon practiced in the field of commercial law and worked in the legal department of an international fashion company in Prague, Czech Republic.

Sa’ar began his work in Reinhold Cohn Group at the end of 2006, and in 2007 commenced his internship in Gilat, Bareket & Co. where he gained experience in trademarks, copyright, patent, and design litigation.

Sa’ar is part of the team of the Design department which practices mainly in the following areas: counseling and representation of Israeli and International clients in Israel and abroad in the area of product protection; legal services related to the filing and prosecution of design applications in Israel and abroad; legal counseling in the field of product design and additional aspects of intellectual property.

In addition, Sa’ar, together with the group’s litigation department, Gilat, Bareket & Co., represents clients in proceedings before Israeli Courts and before the Patents, Designs and Trademarks Registrar.

Sa’ar is also a consultant and representative of the Israel Patent Attorneys Association in the Economic Affairs Committee of the Knesset (Israel’s legislature) with regard to the new Designs Bill. He is a member of INTA’s Non-Traditional Marks Committee and AIPPI Standing Committee on Designs.

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